Hey everyone! Karen here from Kanacura Digital Marketing and Virtual Staff.
I wanted to write this quick post because I just finished doing a Facebook live with a bunch of amazing people in Japan who are excited to become virtual health coaches, and we were talking about how important it is to go “niche.”
We spoke on how to determine your niche and really have that clear idea of who the target market is that you want to work with. With that being said, I wanted to talk about some of the tips that I shared earlier today.
To start, I see a lot of doctors, they come to work with us, but they’re not always sure about who they want to work with.
They’re not sure about their niche.
It can be a really tough sticking point, and I see people get stuck there a lot during their journey to creating a virtual health coaching practice.
So, a few things to keep in mind when you are thinking about who is going to be your niche, are as follows…
Who do you connect with?
First, who are some people out there that you have a high connection with?
Do you have your own personal experience, perhaps someone in your family?
Do you feel passionately about working with this particular audience?
You are going to have to spend a bit of time creating programs and working with these people, so you want to choose someone that you enjoy working with.
Set Your Pricing Structure
Number two is you want to choose a group of people that can afford your programs. If you’re actually going to create a profitable virtual practice, you’re going to need clientele that can afford what you do. That is a huge thing to keep in mind when choosing a niche for your business.
Who Needs Your Product?
Number three is actually looking for people who are going to be attracted to your offer. You can do this by thinking about what their pain points would be, what their desires are, and if you are able to offer a program that would meet those needs.
Leverage Your Existing Experience
The fourth one is to leverage existing experience. If you are already successfully working with a group of people within your brick-and-mortar practice, they will be the easiest people to then transfer into an online program. They’re the easiest people for us to help you market to and get into an online program. We really don’t need to reinvent the wheel! If you are successfully working with them in your brick-and-mortar practice, we can help you successfully work with them in a virtual program.
Always remember, when you are going through this, thinking about your niche, and who you want to work with, progress is always better than perfection! You don’t have to choose the group of people you are going to work with the rest of your life, you just have to choose the people you want to start working with, to be able to launch your virtual practice. The more you work with these people, the more you take imperfect action, and keep taking a step forward, the more it will become clear to you who you want to work with, and who you don’t.
So, I hope this video has been valuable. Any questions at all, please reach out and otherwise, we’ll see you next week!